Moncler's Unique Vision

Campaign apt subserve. Down because the masses consumables, advertising apt subserve required. Beginning in 1996, "Moncler" joined annual along year for advertising spending. In September 2002 Enterprise renamed "Moncler Limited",Rolex Daytona Replica Watch With Prosperity Wealth And Style on, ad spending to 137 million yuan, by 2005 the figure was 180 million yuan.

Brand segment. "Corporate big and outstanding brands that opponents likewise are staring by you." Monlcer Down said. Second and third line of the brand beginning with "Moncler lawful website" in the mart. Their strategy namely to mart and stalls placed in you "Moncler" next to the mark but the prices are lower than you. But moncler has their path to solve it.

"Moncler" there are two characteristics of advertising. First, we should do it the best. "Moncler Chinese official website," the high spend of land in Shanghai where the chief fortress among the area of more than 1000 square meters of neon signs. Although expensive but Moncler Jackets muse that it is the merit for it cares merely one.Second, ascertain others do not pay attention to the empty. For example CCTV Forecast by advertising during a down jacket does not pay consideration to the beginning of the repose of the brand. Monlcer is the 1st done in the above, the invention is also a very nice result.

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In 1997, behind best fight, "Moncler" war teams from the Chinese apparel to the continuation of years of exclusive contracts that Down prevailing trend. With the prototype clothing from the "Moncler" designer Zhu Lin designed segments onto T-shaped platform down jacket. "Moncler" beginning to grab the trend of cutting-edge products auto right to automatically accustom to the market by the beginning of automatic guide the market.

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Since the beginning of 1996, "Moncler down jacket" to presentation of a array of consumption of equipment. Each year into R & D and devise costs list for 3% -7% of sales range. Development of fashionable productions tin be developed each year from the original to add some manner to the design and development of more than 400 kinds of styles. At the same period "Moncler" with Chinese Academy of Sciences and other research traditions cooperate in the peek to take the first nano-material and antibacterial filling in anti-fouling substances. Received a good market consequences.